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Monday, March 20, 2023

A Comprehensive MarketMuse Review

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Looking for an artificial intelligence-powered platform that can help you create high-quality, comprehensive content? Look no further than MarketMuse! With MarketMuse, you can improve your site authority and boost your Google rankings by producing top-notch content that outperforms your competitors.

MarketMuse takes the heavy lifting out of your digital marketing efforts by assisting you in selecting content ideas and generating content that is sure to leave your competition in the dust.

This review will cover everything you need to know about MarketMuse, including its features, pricing plans, pros and cons, and alternatives. After reading this review, you’ll be equipped to decide whether MarketMuse is the right tool for your needs or if you should explore one of its competitors. Don’t wait – sign up for MarketMuse today!


MarketMuse is a SaaS platform that helps content creators, marketers, and agencies to generate search engine optimized content. It offers tools for content brief generation, research, competition analyses, optimization, linking suggestions, potential traffic and traffic value, as well as a dashboard for planning. This makes it possible to create comprehensive content with maximum profitability and top EAT at your fingertips.

One of the primary applications in MarketMuse is the research application. This application enables users to input a topic or keyword, and then the software generates related topics that should be addressed to create comprehensive quality content. These related topics are discovered by MarketMuse’s patented topic modeling AI technology, which searches more web pages for related topics and variants than its competitors. The relevant topics are presented in order of importance, and the software also suggests the number of times each related topic should be included in the article and the number of variants it has. Variants, sometimes called LSI words or phrases, are “conceptually related terms that search engines use to deeply understand the content on a webpage.” Users can also generate a cluster by examining the user intent behind each variant, categorizing the variants according to intent, and then using each category to write a new article. Clusters increase the site’s authority in Google’s eyes.

Another application in MarketMuse is Compete, which helps users to understand how their competitors approach the topic keyword. Compete offers two views: a heat map and a list. The heat map shows the top 20 positions in the SERP aligned left to right, the URL, and their score according to MarketMuse. The color coding in the heat map represents the relevance of topics covered by competitors. Blue represents a relevant topic covered extensively, used more than ten times in the article, while green represents good coverage, used 3-10 times. Yellow represents space for improvement, used 1-2 times, and red indicates the topic was not used at all. The Compete list format is simple, showing the competitor URL, score, and word count.

Compete can help users find content gaps, identify ‘nice to have’ topics, establish ‘must-have topics,’ and perform keyword research and cluster building. Users can find content gaps by examining the heat map for mainly red squares in a row, which represent relevant content but not covered by competitors. This is an opportunity to give Google something new. It is important to ensure that the content gap is not “noise” generated by the MarketMuse AI. Must-have topics are topics covered by all competitors extensively (blue and green), while rows filled mainly with green and yellow are “nice to have.”

Keyword research can be a long process, but with MarketMuse, users can get good results in a few interactions. Users can examine the score of the top 20 sites in the SERP to determine if they have selected the right keyword to rank for. This can indicate if the user has the authority or backlinks to rank for that keyword. If not, they can build authority with a cluster of articles. The user can start by finding a relevant topic not covered adequately by the top 20 competitors in the heat map. This helps the user to find a content gap that they can fill to boost their authority.


MarketMuse offers three pricing plans to cater to different user needs.

The first plan, Free, is an excellent option for those who want to get started with basic features such as Optimize, Research, Compete, Questions, and Connect. With 15 queries per month and one user, this plan is perfect for content writers and SEOs who need a little extra help with their research.

The second plan, Standard, costs $7,200 per year and comes with 100 queries per month for one user. In addition to the basic features, users also get access to the same applications as the Free plan.

The Premium plan, on the other hand, costs $12,000 per year and provides team access, unlimited queries, all applications, on-demand audits, domain analysis for any number of pages, and unlimited content briefs. This plan is ideal for businesses or teams that need a more comprehensive solution.

Although the Free plan is a generous offer, the Standard and Premium plans may be too expensive for some users. Additionally, some users have reported long loading times, and there is no Google Docs plugin available.

It’s worth noting that some MarketMuse blogs have made tasteless attacks on competitors, and outbound link suggestions to competitors can be problematic. However, MarketMuse has an easy-to-use UI, which can reduce research time and makes content auditing a breeze. Lastly, there are some unhappy users on the Facebook Group, so it’s important to do your research before committing to any plan.


Reduce research time: MarketMuse is designed to help users reduce the time it takes to research and write content. Its powerful algorithms can analyze content and suggest improvements, saving content creators time and effort.

Easy content auditing: With MarketMuse, it’s easy to audit existing content and identify areas for improvement. This can help content creators optimize their content for search engines and improve its effectiveness.

Free Plan: MarketMuse offers a free plan that allows users to access some of its basic features. This is a great way for content writers and SEO professionals to test the platform and see if it meets their needs.

Easy to use UI: MarketMuse has a user-friendly interface that makes it easy for users to navigate and access the various features and tools.


Expensive Standard and Premium plans: While the free plan is a great offer, the Standard and Premium plans are relatively expensive. This may make it difficult for some users to justify the cost, especially if they are not using the platform frequently.

Long loading time: Some users have reported that MarketMuse can be slow to load, which can be frustrating for those who are trying to work quickly and efficiently.

No Google Docs plugin: MarketMuse does not currently offer a Google Docs plugin, which can make it difficult for users who prefer to work within the Google ecosystem.

Tasteless attacks on competitors: Some users have criticized MarketMuse for engaging in tasteless attacks on its competitors in its blog posts. This can be off-putting to some users and may reflect poorly on the company.

Outbound link suggestions to competitors: Some users have also reported that MarketMuse suggests outbound links to their competitors, which can be problematic for those who are trying to maintain a competitive advantage.

Unhappy users on the Facebook Group: Some users have reported experiencing issues with the platform or with customer service, which has led to negative feedback on the MarketMuse Facebook group.


The price of MarketMuse is often a deciding factor for content writers and website owners looking for a content marketing platform. If the cost of $12,000 per year is within your budget, then MarketMuse’s Premium plan is a top choice, as none of the alternatives mentioned in this article can match its features. However, if you’re seeking an alternative, there are several options available.

Surfer SEO is a cloud-based Search Engine Optimization tool that can help organizations enhance their content marketing strategies. Among the top alternatives for MarketMuse, Surfer provides features like content planning, audit of old and new content, external and internal link suggestions, correlation of data across top Google sites, integration with Jasper.AI, instant share with Google Docs, a Chrome extension, and instant content outlines from your web browser. Surfer SEO offers pricing plans ranging from Basic at $49 per month to Business at $199 per month.

Frase is an all-in-one SEO and content creation tool with an AI writer, intelligent editor, and content brief builder. Frase’s features are similar to MarketMuse, making it one of its significant competitors. The Basic plan is priced at $45 per month, and the tool comes with a five-day money-back guarantee.

RankIQ is an excellent marketing software for beginners looking to start a blog and focus on content creation. With its library of low competition, high-traffic keywords, RankIQ recommends related terms and word count targets for selected keywords. It also assists in content optimization and can help you achieve the maximum score. RankIQ offers these features for a flat price of $49 per month.

Scalenut is an AI-powered writer that can assist with short and long-form content creation, with features like Cluster Builder, an AI copywriter tool, content brief generator, and the Cruise Mode option that allows the AI writer to take over content generation. While Scalenut may not offer the same quality content briefs as MarketMuse, it can help with inspiration, related terms, word count targets, and scores. Scalenut’s individual plan starts at $29 per month and includes a seven-day free trial.

Finally, PageOptimizer Pro (POP) is an on-page SEO tool that makes it easy for content marketers to create optimized pages that match the user intent. POP is based on Kyle Roof’s Scientific On-Page SEO Method, which has been tested more than 400 times against the Google Algorithm. The tool uses a US-patented ranking factor scoring system to help guide your optimization efforts and ensure the most impactful changes are made, resulting in increased traffic and better rankings.


Well, it seems our dear reviewer was priced out of the Premium plan party, with the $12,000 per year entrance fee leaving them with more questions than answers. It’s a shame there weren’t more reviews available to give them a sneak peek of the high-end features, but alas, sometimes you just have to roll the dice and take a risk.

However, despite missing out on the Premium plan, our plucky reviewer found MarketMuse to be quite the catch. The user interface was so smooth, it was like gliding down a freshly-waxed ski slope. And the user experience was so pleasant, it was like soaking in a hot tub filled with rose petals and lavender-scented bubbles.

So, for those who can handle the price tag, our reviewer recommends giving MarketMuse a whirl. And for those on a tight budget, why not dip your toes in the free plan and see how it stacks up against the competition? Who knows, you might just discover your new muse!

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